For more than 50 years, Renascent has been known for our quality addiction treatment and commitment to the health and well-being of the many communities we serve. With a new strategic plan to guide us for the next five years, we remain focused on ensuring our organization meets the needs of clients and reflects the populations that we diligently serve.
In alignment with this, Renascent has updated its treatment centre naming convention, as part of a multi-phased project to more clearly communicate about Renascent as a leading treatment provider, while honouring our treatment centres’ legacy, and ensuring alignment with our values.
As part of this work, Renascent has temporarily changed the name of our treatment centre located at 54 Madison Avenue (Punanai Treatment Centre) to the Renascent Madison Avenue Centre. Renascent recognizes that the current name of this treatment centre is offensive within some cultures – particularly with people of Caribbean and Black heritage. We are wholly committed to ensuring that our treatment centres are a place of healing and are inclusive for all who walk through our doors.
The treatment centre at 54 Madison Avenue was named Punanai (pronounced Pu-Naa-Nye) Treatment Centre in 1992, in recognition of a gift of naming rights to the centre from the Onadaatje Foundation. The name was chosen to honour the donor’s father, and referenced the book “The Man-Eater of Punanai” – a story about a man-eating leopard, located in a hamlet where the father grew up in Sri Lanka. However, given its offensiveness, Renascent has decided to change the centre’s name.
A new name for the Renascent Madison Avenue Centre will be determined in the future in alignment with our long-term property and philanthropic strategies.
Going forward, the names of our treatment centres are:
- Renascent Graham Munro Centre
- Renascent Paul J. Sullivan Centre
- Renascent Madison Avenue Centre
- Renascent Lillian & Don Wright Family Health Centre
